Get to Know Us
Hello There!
We’re the Herrings — a West Texas family with a passion for outdoor living and a commitment to bringing comfort and quality to every space we serve. We founded Shade Connection to help homeowners and businesses across West Texas, the Hill Country, and Southeastern New Mexico enjoy their outdoor spaces year-round—protected from the relentless sun, strong winds, and swirling dust that come with life in our region.
As an authorized partner of ASI Shades, we proudly offer industry-leading motorized screens, patio shades, and clear vinyl systems engineered for performance and built to withstand the toughest conditions. Every installation we complete reflects the strength of our partnership with ASI and our shared dedication to craftsmanship, reliability, and innovation.
For us, this business is personal. Every shade we install represents our family’s name, reputation, and promise to deliver lasting comfort, style, and peace of mind. Whether it’s a cozy back-porch retreat or a large commercial space, Shade Connection is here to help you reclaim the outdoors—with the trusted quality of ASI Shades and the hometown service of our family.
Our Mission
At Shade Connection, our mission is to create comfortable, beautiful, and durable outdoor environments built for life in West Texas and Southeastern New Mexico.
We are dedicated to helping homeowners and businesses enjoy the outdoors year-round—protected from the intense sun, wind, and dust that define our region—by delivering innovative, high-performance shade and screen systems that enhance both comfort and aesthetics.
Every project we design and install reflects our commitment to craftsmanship, reliability, and honest service. From motorized patio shades and clear vinyl screens to complete outdoor comfort systems, we strive to connect every customer with solutions that add value, efficiency, and long-lasting appeal to their space.
At our core, Shade Connection exists to improve how people live and gather outdoors—through products that are built to last, service that exceeds expectations, and a team that takes pride in doing things the right way, the first time.
Our Vision
Our vision is to redefine outdoor living across West Texas and Southeastern New Mexico by becoming the most trusted name in shade, comfort, and connection.
We envision a future where every home, business, and outdoor space can be enjoyed year-round—protected from the harsh Southwest sun, persistent winds, and blowing dust—designed with elegance, and built to endure the elements. Shade Connection leads that transformation by combining advanced shade technology, expert craftsmanship, and exceptional customer care.
As we grow throughout Texas and Southeastern New Mexico, our goal is to set the regional benchmark for quality, reliability, and service excellence in the shade and outdoor living industry. From beautiful backyard patios to large-scale commercial environments, we strive to bring comfort, beauty, and energy efficiency to every project we touch.